Brand Guidelines & Design Standards
These are the design standards and graphic elements which make up the HolmesMillet brand. They exist to help our team consistently design, produce and maintain creative works for our company and divisions that are in keeping with our brand. Adhering to them will create value and build brand equity across all mediums and platforms.
Trademarks
Icon
Favicon
Icon + Name – Horizontal
Icon + Name – Vertical
Icon + Name – Stacked
Icon + Name + Descriptor – Horizontal
Icon + Name + Descriptor – Vertical
Icon + Name + Descriptor – Stacked
Icon + Name + Descriptor – Centered
HM Studios – Horizontal
HM Studios – Vertical
HM Interactive – Horizontal
HM Interactive – Vertical
Tagline
Color Palette
Pimary – Logo, Headlines, Accents
HEX: #c917c9
PMS: 246
RGB: 201, 23, 201
CMYK: 36, 87, 0, 0
HEX: #373a36
PMS: 447
RGB: 55, 58, 54
CMYK: 69, 60, 64, 54
HEX: #d0cfcd
PMS: Cool Gray 2
RGB: 208, 207, 205
CMYK: 18, 14, 15, 0
Secondary – Backgrounds, Text, Accents
HEX: #432f50
PMS: Cool Gray 10
RGB: 67, 47, 80
CMYK: 16, 41, 0, 69
HEX: #666367
PMS: 424
RGB: 102, 99, 103
CMYK: 1, 4, 0, 60
HEX: #77479a
PMS: 5205
RGB: 119, 71, 154
CMYK: 23, 54, 0, 40
HEX: #bc9ed3
PMS: 5215
RGB: 188, 158, 211
CMYK: 11, 25, 0, 17
HEX: #ee4678
PMS: 1915 C
RGB: 238, 70, 120
CMYK: 0, 88, 29, 0
HEX: #f6b034
PMS: 142
RGB: 246, 176, 52
CMYK: 0, 28, 79, 4
HEX: #f1f2f3
PMS: 7541
RGB: 241, 242, 243
CMYK: 1, 0, 0, 5
Font Styles
Family – APPARAT
Look –
Headlines
Apparat
Style: Bold
Weight: 600
Apparat
Style: Extrabold
Weight: 700
Apparat
Style: Heavy
Weight: 900
Sub Heads & Text
Apparat
Style: Medium
Weight: 400
Apparat SemiCond
Style: Regular
Weight: 300
Special Uses:
The Apparat Family: https://fonts.adobe.com/fonts/apparat
Biz Materials
Here, you’ll find marketing collateral to be used for print or social media.
Biz Cards
Letterhead
Envelope
Labels
Graphics & Signage
Here, you’ll find marketing collateral to be used for print or social media.
